Which Metal Cutting Machine Technologies Help OEM Metal Cutting Equipment Brands Diversify?

Metal cutting machines use a variety of different technologies, and OEM metal cutting equipment brands and distributors sometimes only supply one or two types of metal cutting machine. To ensure that you reach a diverse customer base, adding metal cutting bandsaws and mill drill machines to a portfolio of different types of metal cutting machine enables you to improve your appeal to a broader range of potential customers.

Why do OEM metal cutting equipment brands focus on specific metal cutting machine technologies? 

The technologies that OEM metal cutting equipment brands supply to industrial, commercial and domestic customers range from water jets, plasma cutters and shears to CNC machines. Many OEM brands focus on specific machine technologies, which appears sensible as it can reduce design, engineering and after sales costs, but restricts your potential to attract customers from other market segments. 

It is worth considering metal cutting technologies that offer low risk, low cost diversification options to your OEM workshop equipment catalog. Metal cutting bandsaws and mill drill machines are examples of metal cutting technologies that are ideal for expanding your product range. This is because they are scalable to meet the needs of a diverse customer base and have familiar engineering requirements. Partnering with an established, high quality OEM manufacturer of these products limits the cost of entering these markets.

What influences the segmentation of the metal cutting machine market?

Metal cutting machines differ in complexity, precision, speed, and expense, and these factors have an influence on market segmentation. Although some metal cutting machine technologies, like water jet cutting, are purely industrial, other technologies are scalable to commercial and domestic users or are related to machines that are more suited to those markets. 

If you currently supply CNC machines to industrial and commercial customers, it should not be difficult to supply mill drill machines to smaller commercial and even domestic users. When we look at the potential to generate sales in commercial and domestic markets, however, it is necessary to identify the right metal cutting machine technologies to attract these customers. Cost, safety, user experience and ease of maintenance all need to be factored into your choice of product for these markets.

How do people choose metal cutting machines for commercial & domestic workshops?

Commercial and domestic workshop machine choice is strongly influenced by cost. The higher cost for industrial metal cutting machines comes from higher energy requirements, the need for high speed cutting for mass production, and the use of computer controlled systems. Less expensive, simpler, machines that can achieve similar levels of precision at the cost of increased manual input are attractive to these sectors.

Metal cutting machines used in commercial and domestic workshops tend to focus on smaller workpieces, thinner materials and simpler, often less precise, technologies, but this is not always the case. Notably, metal cutting bandsaws, like the Rong Fu RF250 shown above, and manual mill drill machines are capable of precision cutting to engineering tolerances that are similar to those achieved by CNC machines, water and laser cutting. 

• Plasma cutting
• Metal cutting bandsaws
• Mill drill machines
• Disk cutting
• Shearing & nibbling
• Cutting torches

There is a lot of choice of metal cutting tools and machines for light commercial and domestic use. When selecting options for brand diversification in these markets it is important to consider how easy they are to use by people with varying levels of engineering skills and training.  Safety and user experience are very important factors that should influence your choice of machines to represent your brand.cutting bandsaws, mill drill machines, disk cutters and a variety of manual and automated shearing and nibbling machines.

How can OEM manufacturers of industrial metal cutting machines attract new customers?

The segmentation by cost between industrial and non-industrial metal cutting machines is a market opportunity for OEM manufacturers of industrial metal cutting machines with an established reputation.  You can use your brand to attract new customers in commercial and domestic markets by offering lower cost, affordable, functional metal cutting machines, like the Rong Fu RF400 in the image above, that appeal to a broader customer base. 

• Familiar technologies are easier to manage under your existing brand
• Scalable metal cutting machines open up a wider range of potential customers
• Safety and user experience are extremely important for commercial & domestic markets

For existing suppliers of industrial and commercial metal cutting machines, there is a benefit in looking to extend your market with familiar technologies that your designers, engineers and customer service personnel will easily be able to recognize and support as additions to your existing range of products. Scalable metal cutting machines that can be easily manufactured in sizes that match common commercial and domestic requirements are also an advantage when looking to attract a wider range of customers. 

Why are metal cutting bandsaws & mill drill machines ideal for expanding your product range?

Metal cutting bandsaws and mill drill machines are well established and scalable metal cutting machine technologies that can easily complement your existing brand commitments to industrial and commercial heavy duty, high production volume metal cutting machines.

• Established metal cutting technology, well understood by customers
• Safe metal cutting machines with good user experience 
• Scalable for every size and type of metal cutting task 
• Opens up options to attract a wide range of customers

There are good reasons for OEM metal cutting machine brands to prefer metal cutting bandsaws and mill drill machines over disk cutters, plasma cutters and cutting torches for domestic and small workshop use. An important feature of reputable, well designed metal cutting bandsaws and mill drills is the inclusion of numerous safety features, and being able to create a high quality user experience. 

Why are cutting torches, plasma & disk cutters a problem for domestic users?

Cutting torches, plasma cutters and disk cutters are significantly more hazardous and can create reputational issues for manufacturers in terms of potential liability for injury. Plasma cutters are difficult for inexperienced users to set up, and low cost plasma cutters have a reputation for not being reliable, as well as needing additional air compression equipment to function. In addition, these techniques lack the precision that is often required even by hobby users of metal cutting machines.

Rong Fu offers turn-key OEM metal cutting machine solutions that help you diversify your market

With more than 50 years of experience manufacturing OEM metal cutting bandsaws and mill drills, and a strong history of innovation and excellent customer service, Rong Fu is uniquely positioned to help OEM metal cutting machine brands and distributors diversify their market and add to the stability and strength of their business. 

Our use of the Toyota Production System (TPS) enables us to offer customized, flexible manufacturing and shipping solutions at any scale to our global customers. It also gives us strong capabilities for customizations that support your brand vision.

• ISO 9001 Quality Assurance Certification
• ISO 9001:2015 Certified SGS TW08/00322 – mill drills & bandsaw machine manufacturing
• CE certified products for the European market
• ETL Listed certifications for US & Canada – Intertek control number 5032069
• Taiwan Ministry of Labor Certificate number TD110048 for occupational safety.

We manufacture high quality metal cutting bandsaws and mill drill machines in Taiwan for global OEM brands, maintaining full international certification and customization and branding options for easy integration of our machines into your catalog. Contact us to discuss how we can help you diversify your catalog for new market segments without compromising on quality or brand identity.